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Make your own tomorrow
Project type
Lead generation campaign
Date
2014
Location
Cape Town / Global
In 2014, I directed the production of the "Make your own tomorrow" videos, which comprised a series of brand videos, commercials, and approximately 50 shorter video clips. The concept of the campaign was to empower potential customers to create their ideal study abroad program. They could select their desired language, goals, and experiences, and then receive a personalized video presenting their unique journey, edited from various scenes.
Although the scenes depicted destinations worldwide, they were all filmed in Cape Town and directed by Niclas Larsson. The campaign site and supporting materials were produced in-house at EF.
- Brand producer: Mats Ulenius
- Producer: Lolo Uggla, Camp David Film
- Director: Niclas Larsson
- DOP: Haavard Byrkjeland
- Service Production Company: Orange Films, Cape Town
