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On the Go
Project type
Vlog series
Date
2016-2020
Location
30+ locations in 15+ countries / Global
Link
From 2016 to 2020, I conceptualized and directed the production of "On the Go", an EF-branded YouTube vlog series spanning 123 episodes. The vlog presenters visited over 30 cities in 15 countries to inspire viewers to travel and study abroad. Each episode also featured vocabulary, adding an academic touch to the travel vlog format. Personally, I directed some of the episodes and was responsible for conducting location scouting, contributing to scripting, and overseeing post-production for all episodes. This series was produced in-house on a minimal budget, with a 2-3 person team shooting 1-2 episodes per day. The result is a very "vlog style," intentionally crafted to feel personal and resonate with a young YouTube audience.
- Brand producer: Mats Ulenius
- Directors: Christina Luoma, Philip Juliusson, Mats Ulenius.
- Motion graphics: Jonas Odell
